Learning
Business students present project to U.S. Army
Jeff Johnson '04, U.S. Army Captain, connected Muskingum students in a Business Seminar class who spent the semester researching and refining a strategic marketing presentation, which was given to members of a local U.S. Army local battalion at the conclusion of the course.
The goal of the project was to assist the battalion with marketing communication between them and potential recruits, identifying and developing qualities of a desired candidate, targeting techniques and strategies to enhance communication and relationship-building skills.
Students were advised by Professor of Business Kristine Pray.
