Athletics
MU Athletics announces partnership with Under Armour and BSN SPORTS
The Muskingum University Department of Athletics has announced that Under Armour, through BSN SPORTS, will be the official outfitter of Muskingum's 21 varsity athletic programs. The new long-term agreement, which will commence on July 1, 2018, will enhance the Muskingum athletic brand and give the department a unique identity.
With this announcement, Muskingum also extends their relationship with BSN SPORTS to be the supplier of Under Armour and all athletic products for the life of the deal.
"I am thrilled to announce our partnership with Under Armour and BSN SPORTS," said Muskingum Vice President and Athletic Director Steve Brockelbank. "This partnership was strategically designed to positively impact the student-athlete experience, recruiting, and revenue. For the first time, the partnership between Muskingum athletics and Under Armour/BSN SPORTS will provide brand and style consistency that recruits will be able to identify with and our student-athletes will benefit from every day."
"We are excited to partner with the Muskingum University and Under Armour in elevating the performance and impact of their athletic programs. This strategic partnership provides the finest apparel and athletic products to the Muskie athletic teams and benefits each student-athlete representing the community on the athletic field or court," said BSN SPORTS Vice President Todd Northrop.
Under Armour, the originator of performance footwear, apparel, and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels.
BSN SPORTS is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales.
