Strategic Marketing & Communications

Project Request

The Strategic Marketing & Communications (SMAC) Team supports the entire University by building and protecting Muskingum’s brand while enhancing its reputation through strategic communication and marketing efforts.

Please complete the Project Request Form to initiate your marketing and communication project. Each submission is considered a separate project. If you need to make updates to an existing request, please contact arethak@muskingum.edu directly. 

To facilitate efficient collaboration, the Strategic Marketing & Communications (SMAC) Team holds project meetings every Monday to review and discuss ongoing and new project requests.

Upon submission of your form, you will receive a confirmation email outlining the next steps. If you have any questions or require further assistance, please contact arethak@muskingum.edu.

Our Services

Branding

(Signage, Swag, Icon)

  • We help maintain a strong and cohesive University brand through custom signage, promotional swag, and branded icons. 
  • A consistent brand identity reinforces recognition and strengthens the University’s reputation. 
  • We collaborate with you to create branded materials that align with university guidelines and engage your audience effectively. 
Event Calendar Post
  • Need to promote an event? We can help you publish and amplify your event through the University’s official event calendar. 
  • Visibility on the University calendar ensures your event reaches the right audience and encourages attendance. 
  • Provide event details, and we’ll ensure your listing follows best practices for engagement. 
Press Release
  • Professionally crafted press releases to highlight University achievements, events, and initiatives. 
  • Media coverage increases public awareness and reinforces the university’s thought leadership. 
  • Share key details, and our team will craft and distribute a compelling press release to the appropriate media channels.
Video
  • High-quality video production for promotional campaigns, storytelling, and event coverage. 
  • Video is a powerful way to engage audiences, share impactful stories, and enhance digital outreach. 
  • We work with you to plan, shoot, and edit videos that align with the University’s communication strategy.
Digital Collateral

(Ads, Social Media, Website, Email Outreach) 

  • We craft compelling digital assets for paid advertising, social media campaigns, website content, and email outreach. 
  • Strong digital engagement drives awareness, increases visibility, and fosters deeper connections with your audience. 
  • Our team strategizes, designs, and optimizes digital content to ensure it aligns with university messaging and goals. 
Photography
  • High-quality photography that captures the spirit of our University, events, and initiatives. 
  • Strong visuals enhance storytelling, showcase campus life, and create a lasting impression. 
  • Schedule a photoshoot or request access to our image library for high-quality assets. 
Print Collateral

(Flyer, Brochure, Poster, etc.) 

  • Professionally designed print materials that communicate your message effectively. 
  • Well-designed printed materials enhance engagement and provide tangible marketing assets for events, campaigns, and outreach efforts. 
  • Submit your project request, and our design team will create materials that align with University branding and communication goals. 
Website
  • Web content updates, landing page designs, and digital strategy support for University-affiliated websites. 
  • A well-structured and visually appealing website enhances user experience and ensures key information is accessible. 
  • We assist with content updates, layout improvements, and best practices to ensure consistency and effectiveness.

 

Project Timelines & Expectations

To ensure high-quality execution, please consider the following minimum lead times for project requests:

  • Branding: 3-4 weeks
  • Digital Collateral: 2-3 weeks
  • Event Calendar Post: 1-2 weeks
  • Photography: 1-2 weeks (varies by complexity)
  • Press Release: 2-4 weeks
  • Print Collateral: 3-4 weeks
  • Video: 4-6 weeks (varies by complexity)
  • Website: 2-3 weeks

Printing Deadlines 

If your project requires printed materials, please submit your request at least 5 weeks before your desired delivery date to accommodate production and shipping timelines.

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