University Style Guide

Color Palette

It is unique. It is exclusive. It is ours.

Our magenta color is just as well known and important as our logo. It should be used carefully and consistently. The chosen palette helps unify our brand identity. It is a direct reflection of our bold, diverse and proud community, and one of the easiest ways to recognize the University’s brand on the web, in print and in the market. While our extended palette offers options, it is important the colors are used thoughtfully.

Muskingum University’s primary colors are Muskingum Magenta (PMS 2040C) and black. Please reference a PANTONE® color guide for accurate representations of each color below. Muskingum Magenta is most effectively used as an accent color on white or black. If you have any questions about these colors, please email or call the Office of Strategic Marketing & Communications at comms@muskingum.edu or 740-826-8134.

Muskingum Magenta:

magenta-block.png

PMS: 2040C
HEX: DB0A5B
RGB: 219, 10, 91
CMYK: 0%, 96%, 43%, 0%
Thread: Madeira 1910

Extended Palette:

white-black.png

White, black and all shades between

7F233C-block.png

HEX: 7F233C
RGB: 127, 35, 60
CMYK: 34%, 94%, 62%, 32%

BE2036-block.png

HEX: BF2037
RGB: 191, 32, 55
CMYK: 18%, 100%, 82%, 7%

67062A-block.png

HEX: 67062A
RGB: 103, 6, 42
CMYK: 36%, 100%, 65%, 49%

49286F-block.png

HEX: 49286F
RGB: 73, 40, 111
CMYK: 87%, 100%, 24%, 11%

00AAEB-block.png

HEX: 00AAEB
RGB: 0, 170, 235
CMYK: 71%, 16%, 0%, 0%

00989E-block.png

HEX: 00989E
RGB: 0, 152, 158
CMYK: 82%, 21%, 39%, 1%

 

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