Public Relations

A major in Public Relations focuses on developing skillful approaches to strategic communication within a business or organization, and provides students with a framework of courses and experiences in which they acquire the skills necessary to develop creative written, online, verbal and visual messages connecting organizations and the public. Through intensive real world case studies and hands-on internship experiences, students will learn the principles and practices which work best to help organizations and business clients build relationships through strategic communication with targeted audiences. The curriculum includes courses on how to conduct research and apply communication theories, and will familiarize the PR major with the laws, ethical principles, and decision-making processes which guide the professional practice of Public Relations.