Marketing

The Marketing program is a fully integrated degree program that seeks to provide students with both a multi-faceted foundation in the classroom and the opportunity for special off-campus internships. Students leave prepared for graduate study or for immediate participation in the business community. 

Economic forces affect all people in many ways. Control of these forces depends on an understanding of them, gained through study in accounting, economics, finance, marketing, and organizational management. The close relationship between these fields allows students to acquire a broad knowledge of each with their degree. Many students majoring in Marketing choose to double or even triple major/minor in other majors offered in our department adding to their career readiness upon graduation.  

Mission

The mission of the Economics, Accounting and Business Department is to help produce well-rounded members of the business community who understand the necessity of profit balanced by the constraints of ethical conduct, legal behavior, and risk.  All majors in our Department (Economics, Accounting, Accounting-Public, Business Management, Marketing, Sport Administration) are designed to provide the tools necessary for our graduates to succeed in both the world of commerce and in graduate degree programs.  We seek to challenge our students to objectively analyze economic circumstances, to construct feasible and ethical alternatives, and to make appropriate decisions that balance the welfare of the firm with the overall impact on society.

The Economics, Accounting and Business Department mission supports the mission of Muskingum University by providing high quality academic programs in the context of a liberal arts education. We help develop whole persons who can think critically, behave ethically, and engage socially so that they may lead vocationally productive, personally satisfying, and socially responsible lives.

Program Learning Goals

Students will: 

• Demonstrate a working knowledge of the core concepts within each of the foundational business disciplines; accounting, economics, finance, marketing and organizational management. 
• Develop the skills necessary to make sound marketing decisions including problem recognition and the ability to access and evaluate relevant information to solve problems.  
• Recognize how demographic and cultural differences affect the marketing environment and learn how to adapt to these challenging situations.  
• Develop self-reflective practices; giving serious thought one’s behaviors, thoughts, attitudes and motivations.