Sport Administration

The Sport Administration major offers an integrative curriculum that combines sport administration, business, and economics courses taught by faculty with sport industry research experience. Students learn management and problem-solving skills needed to successfully combine a love of sports and business insight to excel in the sport administration industry. Beyond coursework, students have a variety of practical experiences, such as faculty or student-driven research projects, internships, and sport business observations. Overall, this program prepares students for professional careers in the sport industry, including professional, intercollegiate, interscholastic, youth sports, park and recreation agencies, campus recreation departments, and more.

Mission

The Sport Administration major exposes students to sport management, marketing, finance, and legal issues. Students gain the management and leadership skills needed to develop and operate sports organizations and athletic and community recreation programs.

Program Learning Goals

• Show familiarity with major issues in the sport administration field
• Have hands-on leadership experiences in sport administration
• Communicate effectively in a variety of formats
• Learn the leadership and management skills needed to successfully combine a love of sports and business insight to excel in the sport administration industry
• Identify and understand the factors that shape sport in a culture
• Define and understand the concepts of management and organization
• Apply fundamental marketing concepts to the sport industry
• Identify and apply various areas of law to the sport industry
• List and describe the various agencies and their functions that govern sport
• Perform the duties of a practicing sport administration professional
• Recognize and appreciate the importance of cultural diversity, inclusion, and accessibility in sport administration